As an entrepreneur, it can be challenging to balance the pursuit of profit with a desire to make a positive impact on society. However, it is possible to navigate the ethics of entrepreneurship by prioritizing purpose alongside profit. One way to achieve this balance is by identifying a social or environmental issue that aligns with your business goals and values. By incorporating a purpose-driven mission into your business model, you can create a sense of purpose beyond just making money. Another approach is to prioritize ethical practices in all aspects of your business, from sourcing materials to treating employees fairly. This can help build a positive reputation and attract customers who value socially responsible businesses. Ultimately, the key to balancing profit and purpose is to view them as complementary rather than competing goals. By prioritizing purpose alongside profit, entrepreneurs can create sustainable businesses that benefit both their bottom line and society as a whole.

“ 20 years ago today, Steve introduced the world to iMac. It set Apple on a new course and forever changed the way people look at computers. ”

Miranda H. Halim

Head Of Idea